The Pearl White Collection
A first at Fable, this lustrous new glaze reflects the light just right to make every meal shine. Made with a glossy reactive glaze that’s tough on flatware marks, each piece is fired at a high temperature to reveal exposed clay rims, adding to its allure. Like pearls, no two pieces are exactly alike.
All print materials.
I wrote the campaign, with copy across all print and digital assets—web (including this landing page), email, SMS, social, and paid ads.
