Fable — The Living Collection
Introducing The Living Collection—a curated selection of premium homeware to elevate everyday moments, crafted with intention by skilled artisans around the world.
This launch introduced four new product categories—washable wool rugs, ceramic planters, lighting, and limited edition art prints and frames.
For it, I wrote and directed Fable’s first-ever TV commercial.
And wrote the entire launch campaign, including…
All print materials.
And digital—web (including this landing page),
email, SMS, social, and paid ads.
